Bhold creates minimalist, modern products that solve a problem in your daily life. Unlike traditional product brands, Bhold's design is made better by technology and a community of beta testers worldwide. Our rapid prototyping produces over 50 or 100 versions before a design is finalized.

Bhold is inspired by a desire to bring efficiency and sustainability to how we create and manufacture products, by making design better with technology and making data-driven decisions at each stage of development. 

Each design is thoughtful and minimalist in style and in philosophy. 

Bhold is based in Soho, New York.

Stay in touch over email or or browse our collection to find problem-solving designs for use at home, at work or on the go.

Designer Susan Taing

Susan Taing is an MIT and Stanford graduate and former Google product marketer. She's worked at the intersection of creative and technology throughout her career and loves exploring the interaction between art and science, aesthetics and practicality, relevance in our daily lives and timelessness.

At Google, she worked on growing consumer products including Chrome and Wallet and empowering partner communities such as publishers and developers. She studied Mathematics throughout her undergraduate and graduate years.

Under her, Bhold quickly gained traction within a few short years: press features by Forbes, Entrepreneur, The New York Times, The Boston GlobeELLE, Real Simple, Core77 and Cool Hunting, selection as White House Honored Maker, Editor's Choice award from MAKE, New York's Next Top Maker, showcase and residence at the Museum of Arts and Design, selection for New Museum's NEW INC incubator, WantedDesign featured maker, and more

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