Bhold creates fun, engaging and highly functional products that solve a problem in your daily life. Unlike traditional product design brands, Bhold's design is made better by technology and a community of beta testers worldwide. Our rapid prototyping produces over 50 or 100 versions before a design is deemed ready for release.
Bhold is inspired by a desire to bring efficiency and sustainability to how we create and manufacture products, by making design better with technology and making data-driven decisions at each stage of development. Even after beta testing, we only scale production once a design is market-tested and proven.
Each design is thoughtful and minimalist in style and in philosophy.
Bhold was founded in 2013 in Soho, New York.
Designer Susan Taing
Susan Taing is an MIT & Stanford graduate and former Googler who is passionate about problem solving and design. She's worked at the intersection of technology and creative throughout her career and loves exploring the interaction between art and science, aesthetics and practicality, relevance in our daily lives and timelessness.
At Google, she worked on growing consumer products including Chrome, Wallet and Google+ and empowering partner communities such as publishers and developers. She studied Mathematics throughout her undergraduate and graduate years.
She's swiftly and steadily led Bhold to recognition locally and globally, including: press features by Forbes, Entrepreneur, The New York Times, ELLE, Real Simple, Core77 and Cool Hunting, selection as White House Honored Maker, Editor's Choice award from MAKE, New York's Next Top Maker, showcase and residence at the Museum of Arts and Design, selection for New Museum's NEW INC incubator, WantedDesign featured maker, and more.